Free Download; 21|09|02 - 27|10|02, click
here to view the archived public portion of Free Download.
Every day for five weeks, Deignan and Goodwin emailed
a password protected link to a personalised gift to one of the addresses
from the Variablemedia emailing list. Each gift was a 800 x 600
pixel colour typographic image featuring the identity portion of
the email address it was sent to.
Each image was made by creating a digital layout,
printing this out and tracing this onto layout paper. This was then
hand coloured, scanned and saved as a JPEG digital image. The file
was then uploaded to the variablemedia.org server for the recipient
to download. The recipient was given instructions on setting the
image as a desktop picture.
The variablemedia.org website was updated daily
by adding a thumbnail image of that day's template. Only the chosen
email recipient was offered the opportunity to view and download
the full sized final image. The site indicated whether confirmation
of an images downloading was sent to Deignan and Goodwin by it's
* We endevour to make it as easy as possible
to 'unsubscribe' from the Variablemedia list and are careful to
suppress recipient addresses on mailouts to prevent any 'harvesting'
of email addresses.
For more information please read the press